If you’re a business owner who has recently started looking into getting a website for your company, you may be feeling overwhelmed by all the technical jargon that you’ve come across online.

It can seem like a minefield at first, which is why I’ve decided to write a series of articles to explain what each of those website-related terms mean. Let’s start with a question you may well have asked yourself: what is a responsive website?

What do we mean by responsive in the context of web design? Well, first of all, it’s not to do with how quickly the website responds if you click on it, which was my first thought when I first came across it years ago!

Responsive web design (or RWD) is essentially the creation of websites that automatically adjust their layout to fit whichever device the website visitor is using. Once upon a time, websites only needed to look good on computer screens, as there was no such thing as a mobile phone, or at least not ones that allowed you to surf the net (gosh, I feel old writing this). But then smartphones and tablets happened, and now more people are accessing the internet on mobile devices than on desktop or laptop computers.

Crucially, in 2020, Google started prioritising mobile versions of websites, which means that if you do not have a mobile-friendly website, it could negatively affect your Google rankings. I’m sure you don’t need me to tell you that this would be very bad for your business!

To summarise, it’s essential that your company’s website renders correctly on all devices, and that means all different brands, sizes and shapes of phones and tablets, too. If it doesn’t, you could lose visitors very quickly and your site could slip down the search results into obscurity.

Luckily, all the websites we create at GreatSite 4U are fully responsive, so rest assured that you will not lose business due to people getting frustrated with poor UX (user experience) when we design a site for you!

If you have not already joined our ever-growing club of satisfied customers, get in touch today.

Nick Jones

Nick Jones

Owner of GreatSite 4U

Nick is a web designer and owner of GreatSite 4U. He is also an award-winning author, publisher, editor, proofreader and copywriter. Passionate about helping small businesses grow online.