Case Study:
JD Insulations Ltd
JD Insulations Ltd is a family-founded business established in 1991, built on decades of hands-on experience in the insulation trade. The company has grown into one of the UK’s leading manufacturers of cladding for the insulation industry. In 2025, it was time to modernise their website – and GreatSite 4U were chosen for the job.
JD Insulations Ltd was founded in 1991 by father and son George and Mark Borrett in Leicestershire. George brought decades of experience in the insulation trade, both on the tools and as a City & Guilds lecturer, while Mark had trained as a coppersmith at GEC gas turbines. After an accident left Mark unable to work on site, the pair launched the business together, determined to turn a challenge into an opportunity.
Against the odds, JD Insulations Ltd quickly earned a strong reputation for quality and reliability. Following George’s passing in 1997, Mark continued to grow the business with his wife Debbie and a close-knit team. Today, their daughters Haylie and Stacey help lead the company, keeping its family values and hands-on expertise at the heart of everything they do.
Haylie got in touch with GreatSite 4U in the summer of 2024 and explained that the company were looking for a professional web design agency to give their website an overhaul. The site hadn’t been updated for years, and they wanted a modern, responsive website that would show their products in the best light.
George Borrett, founder of JD Insulations
GreatSite 4U’s MD Nick Jones had several conversations with Haylie, establishing what her requirements were. One key consideration was to keep the site simple and easy to use while also being attractive. One of the main issues with the old site was that it didn’t feature photographs of the wide range of products that JD Insulations Ltd manufacture. As luck would have it, the company have an employee, Dan, who also happens to be a budding photographer. So it was decided early on that Dan would take photos of a wide range of JD Insulations Ltd’s products, such as bends, elbows, sets and casing.
The homepage for the new JD Insulations website
Some product photos taken by JD employee Dan
Dan’s photos turned out brilliantly, as the screenshot above shows. We’re pleased to have been able to provide a simple but modern, attractive website that hopefully does Dan’s photos justice! We used the blue and green from the JD Insulations Ltd logo on various elements of the new site, such as backgrounds, headings and buttons. We also added testimonials to the home page, so when the company get new reviews, we can showcase them there.
As we are also hosting and maintaining the website, JD Insulations Ltd can relax in the knowledge that their site is safe and secure, and any updates they require can be actioned quickly.
This was a very satisfying project for GreatSite 4U. We thoroughly enjoyed giving JD Insulations Ltd’s website a refresh, and we hope to work with this well-established family business for many years to come!
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– Haylie Mead, Director, JD Insulations Ltd
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