Case Study:
Hooftrimming Ltd
Founded in 2005 by Steve Jones, Hooftrimming Ltd are one of the UK’s leading suppliers of hooftrimming crushes, driven by innovation and industry demand. When they needed a modern, responsive e-commercial website, they came to GreatSite 4U – and were thrilled with the results.
In late 2024, Hooftrimming Ltd‘s Jemma Jones got in touch with GreatSite 4U’s co-founder Nick Jones to discuss the possibility of creating a new website for the company. Established in 2005, Hooftrimming Ltd quickly grew to become arguably the largest supplier of hooftrimming crushes in the UK, but their website hadn’t been updated for several years, and it lacked an option for customers to buy directly from the site.
Hooftrimming Ltd were referred to us by another customer, Jack Turner of Cheshire Spraying Services, (read our case study for Jack here). Over a series of phone conversations, Nick and Jemma agreed on a revised site structure for the new-look hooftrimming.co.uk, which incorporated aspects of the old site but also added numerous new pages and features, such as an online shop, blog and live chat app.
Steve Jones, owner, Hooftrimming Ltd
GreatSite 4U have created a wide range of e-commerce sites for clients over the years, from ironsmiths to book publishers, so we were well placed to design an attractive and easy-to-use online store for our latest client. The main challenge with the site was getting the home page just right, as both Hooftrimming Ltd and GreatSite 4U were keen to make it dynamic and interesting, in contrast with the static, tired look of the old site.
We achieved this by adding an image slider at the top of the homepage, with clickable links that take the visitor to the main pages. While Hooftrimming Ltd provide cattle crushes and their shop sells a wide range of products, they also offer numerous associated services, such as fabrication, agricultural repairs and contracting of equipment, and the image slider succeeds in communicating all of these facets of the business in one place.
The homepage also boasts an attractive blog slider, featuring the latest news about Hooftrimming Ltd and the farming world in general, and a testimonial carousel, conveying Hooftrimming Ltd’s excellent reputation to visitors instantly.
The homepage for the new Hooftrimming website
A page from the Hooftrimming online shop
Due to the high number of images, the use of sliders and, of course, the e-commercial functionality of the site, it was important to ensure that the website still loads quickly. By routing traffic through Cloudflare’s nameservers and utilising speed-enhancing plugins, such as Litespeed Cache and ShortPixel Image Optimizer, we were able to ensure fast loading times – as this screenshot from PageSpeed Insights attests.
As well as optimising the site for speed, we also provided on-site SEO to increase Hooftrimming Ltd’s online visibility, which will continue to improve as Jemma writes regular blogs about the company’s latest products and services. Even after a few short months, the shop is taking orders regularly and the site’s receiving enquiries from parties interested in purchasing cattle crushes. A great start, and we’re sure it will only improve over time.
We’re proud to have helped Hooftrimming Ltd upgrade their web presence with a modern, e-commercial website, and we look forward to many years of hosting and maintaining it for this major player in the agricultural scene.
“We are very happy with the service we received from Greatsite4u. Nick was professional and thorough from start to finish – making the whole experience of our new website design seamless and stress free”
– Jemma Jones, Hooftrimming Ltd
Need a website?
Are you ready to grow your business with a professional website? Get in touch with us today via the contact form or ring Nick on 07463 843803